Skip to main content

Brima

Post-Purchase Anxiety: The Silent Killer of Supply Chains

Johannesburg, 9 May 2025 Have You Heard of Post-Purchase Anxiety?   Surprisingly, not many people have—yet research shows it affects 63% of online shoppers. According to market data, nearly two-thirds of online buyers experience anxiety about their orders before delivery, with the biggest concerns being late delivery (52%) and damaged or missing items (48%) (ParcelLab & Nielsen, 2023).   A […]